We know What Matters

Experience, selection, Value

The Perfect wedding gown
everyone will be talking about

Every gown in our Williamsville, NY showroom holds a story, waiting to be entwined with yours. From classic silhouettes that evoke timeless elegance to contemporary designs that push the boundaries of tradition, our carefully chosen selection ensures that every bride discovers the gown that truly speaks to their heart. Our All-Size Bridal gown selection and colors we offer allows each bride to find their dream dress in one exhilarating shopping experience.

“I had the most amazing experience here! After not feeling comfortable at a previous place, Olivia was everything. She listened to everything I had to say and never rushed me out of a gown. She found me the most perfect dress after only trying on a few. After I found the one she let me stand there and adore it for as long as I wanted.  It was truly the best experience ever, I couldn’t recommend this place enough!” Emily C.-Grand Island, NY
Our Sottero & Midgley collection is affordable luxury.  This stunning ruffled satin tiered skirt dress can be interpreted as a boho bride, industrial bride, or a princess bride.  We love the versatility!

Meet Our designers

From highly advertised and sought after labels to gowns that we work closely with Indie designers and factories, allows us to provide our Western New York brides with a wide selection of styles.

Sottero & Midgley

Fashion forward, trendy styles for the Modern Bride
$1800-$4000

We offer our WINONA Rebecca Ingram wedding gown in petite bride, mid-size bride, and plus size bride sizings.  S

Rebecca Ingram

Dreamy styles designed to be budget conscious
$1099-$1599

A La Carte

Choose your own silhouette, closure, fabric, and details!
$899-$2199

A long sleeve, crepe wedding gown worn by a bride in Bridal Chateau.  Elegant draping and daring front slit complete the look of this wedding gown.

Olivia Gray

Our stunning house brand of customizable styles
$999-$2200

MORILEE

Versatile collection of gowns to suite any bride’s needs
$1099-$2999

Lili Isaac

Beautiful informal bridal styles for the budget conscious bride-$599-$1499

Maggie Sottero

Romantic and Whimsical styles with an amazing fit
$1499-$2799

Julietta

Elegant and fashion focused plus size wedding gowns
$1199-$2299

Flaunt Collection

Rotating selection of off the rack informals
$299-$899

Fall ‘24 Collections are arriving!

morilee

Non-Traditional

plus size

When ever you are ready to find your gown! We’ve set our boutique up to be able to accomodate any time frame. We’ve had brides purchase from 5 years out to 3 hours before the ceremony. Housing up to 500 gowns in sizes 0-40 allows any bride to come and take home a gown that day if they wanted to. Special order gowns can take anywhere from 4-8 months to be made, so we’ve created a quick reference guide to your options based upon when you decide is the right time to shop for you!

“Olivia was an absolute angel to work with. I walked into my appointment on Saturday, very nervous, with low expectations and not expecting to find anything that I liked. Olivia made the whole experience comfortable, fun and painless! She did an amazing job at showing me so many beautiful dresses, all within my style and budget. I ended up saying “yes” to the dress & was able to bring home the dress with me the same day!” 
Samantha N.-West Seneca, NY

When Should I shop?



A black and white graphic showing your options on the bridal gown ordering timeline.
A bride wearing a lace fitted Morilee bridal gown laying on a bench in a wedding photo bus.